Marketing matrix Essay Example | Topics and Well Written Essays - 500 words

Marketing matrix - Essay Example lm which comes with a total bill of $200 million will need a staggered release so that at every stage of the release the filmmaker is able to recover a part of the production cost and hope to increase his/her profits (Waxman, 2006). To make everyone adopt simultaneous release would be to enforce an innovation upon individuals who may not wish to follow it. Therefore, for small productions and those which cost very little to bring to the market, a policy of simultaneous release would be much better and perhaps more profitable than a staggered release to the public. This idea was strongly supported by Godas (2005) who is the founder of Dogwoof Digital which is the company that went for a simultaneous release of its low budget home grown production titled ‘EMR’. In fact, while giving the advantages of simultaneous release, Godas (2005) also describes the idea of having a staggered release and mentions that â€Å"this model works well with larger films (Godas, 2005, Pg. 1)†. While simultaneous release can be seen as a well employed method for film distribution when it comes to small productions, larger films and movies which costs many millions may not see this as a useful method for allowing the public to access movies. Of course it is difficult to say how the future will take shape since major film producers such as George Lucas have already mentioned the benefits of simultaneous release as a means of fighting piracy. Additionally, the innovations used by independent producers and filmmakers may become attractive to larger movie houses but for the most part, what independent release has done for major movie studios is to shrink the window between launching a movie on the box office and launching it on DVD for rentals (Godas, 2005). Undoubtedly, the theatrical experience and the home movie watching experience are two different things and the impact of a work of art in the cinema and in the home may be quite different. Both experiences have their value and the